February 12, 2020
University of Michigan Launches New Clever Devices-Powered RTPI System
The University of Michigan launched a new real-time passenger information system on February 3, powered by Clever Devices technology. The Magic Bus app features a number of new features for riders, including stop times, a real-time map, a trip planner, the ability to create an online account and tracking via text message.
According to Senior Manager of Logistics Scott Babut, the new RTPI system “provides us the potential to communicate service changes and detours to a targeted passenger base.”
Bill McAllister, general manager of transportation at the University, noted they also chose to partner with Clever Devices because many area transit agencies in southeastern Michigan use the same technology.
“It gives us a lot of synergy with these other organizations so we can pool our resources together to troubleshoot items, and also be competitive when we ask for new features and things that we want to see from Clever Devices,” McAllister said. “We are much stronger stakeholders being together like that.”